Marketing / PR
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Marketing / PR

Pitching a Launch or Funding Announcement

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Funding Announcement - Pitch Template (via Upbeat PR)

Embargoes and Exclusives

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Embargo Strategy (from Upbeat PR)

Media Kits

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Media Kit Checklist (from Upbeat PR)

List of PR firms

If you have any vendor recommendations or feedback on the vendors below, please feel free to send it via the Comment Box.

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Angle42
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Ditto PR
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Wachsman PR
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Hokku PR
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SparkPR

Motion Designers

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Wise Visuals

Podcasts

Reach out to franklin@panteracapital.com for podcast introductions / referrals. A full list of Web3 podcasts can be found here.

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Base Layer
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Unchained
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BlockWorks Group (multiple podcasts: https://blockworksgroup.io/podcasts)
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Blockcrunch

Useful Links

How to pitch your blockchain startup to journalists - Decrypt

So you've spent twelve hours drafting, editing and refining your Earth-shattering press release. It's big news: your Quorum-powered non-custodial BSV wallet has just passed muster with a top Chechnyan regulator. Wen moon? Soon, for sure. You spam the good news to 70 of your fave journalists, sit back and brace yourself for the media flood and then...nothing.

How to pitch your blockchain startup to journalists - Decrypt
Pitch perfect: How founders can get journalists' attention

A growing number of founders are pursuing an ever smaller pool of journalists in hopes of covering their startup. Odds are not in your favor. As a journalist (and former startup founder), here are some tips. While writing for FastCompany, CNN, and The Economist, I read about 1% of the pitches I received.

Pitch perfect: How founders can get journalists' attention
This is how you create an amazing press release

PR agencies can be great, but many startups can do a great job on their own. Here's how. I've journalisted for what feels like forever, and I estimate I've had about ten brazillion press releases come across my desk in that time.

This is how you create an amazing press release
PR advice from Upbeat's experts

It's that time of year again: your social media feeds and favorite publications are clogged with gift guides. In the age of payola and blurred sponsored content, though, how can you really trust them? Upbeat is here to give you a definitive, trustworthy gift guide to help you get through the holidays.

PR advice from Upbeat's experts