Design

Powering Web3 Projects for the biggest brands & IP in the world, Concept Art House is the premier solution for NFT, Collectible, and Blockchain needs.

Concept Art House is excited to partner with Pantera to facilitate creative for member companies’ upcoming Web3 projects. Relevant pipeline services are offered to Pantera members under an umbrella agreement between CAH and Pantera.

Capabilities

For over 14 years Concept Art House has contributed to 1000+ games and collectibles with some of the biggest and most recognizable names in gaming, technology, and entertainment like League of Legends, Clash of Clans, Hearthstone, and more. Concept Art House is capable of producing industry-leading visuals, including:

• Digital Painting
• 2D/3D Assets and Animation (Models to spec, ready for implementation in your Unity, Unreal, Cinema 4D, or Blender project)
• Motion Graphics
• User Interface

If you have questions about our specific capabilities, please check out our site for examples of our work, or contact us for an evaluation of your project’s needs.

Pantera Perks

As a Pantera portfolio company you may receive:

• Preferred rates for Art, Animation, and Trailer assets
• Optional Co-investment support (CAH will invest up to $500k in cash/art services in preferred partners)
• Co-marketing support (CAH will provide Social Media, PR, etc marketing support to preferred partners)
• Optional: Advisory support from CAH’s executive team across Art, Engineering, Game Design, Marketing, etc.

If you are interested in accessing any of the above perks please email

Patrick@conceptarthouse.com

with “Pantera Portfolio Company” in the subject title and he will get you started.

How to Build an Art Team

In the age of digital ownership, high-quality art is essential for launching successful Web3 projects. Our friends at Concept Art House have shared the below guide on how to resource art for Web3 projects based on their experience helping startups launch and build successful projects like League of Legends, Hearthstone, Clash of Clans, and more for 14+ years.

Hire an Internal Team

Though an investment in every sense, building an internal pool of strongly skilled, motivated art and production creatives is a great move to increase dedicated focus and product leadership. Developing the ability to grow and maintain your own content with a signature in-house aesthetic is advisable if you need to create the foundations of a new IP or if you do not yet have internal resources to audit and provide feedback to any complimentary external creative resources. It is always advisable to have some level of internal art capacity to facilitate external art collaboration.

The biggest drawbacks of increasing internal capacity are speed and the significant time and financial resources required to successfully source, vett, and manage hires. Once you’ve built a team, it is also difficult to ramp headcount up and down which could result in idle bandwidth and wasted resources.

Partner with an Individual Creator

Working directly with an independent creator can result in the rapid production of uniquely stylized content. This path is best if your team is already connected to top creators and is comfortable managing the production process carefully with clear creative goals in mind.

On the other hand, this arrangement is prone to risks like a narrow talent pool, outsized influence from the selected individual, and limited art velocity. Reaching top artists can be difficult if you don’t have a pre-existing relationship and once you engage one, the style you thought you hired for might not test well. Individuals also won’t be able to produce a limitless array of options to cross-test. Often the same artist’s hand will be evident in everything they produce and it can be difficult to provide feedback when an auteur is at the creative helm of a project and they stubbornly hold out for their unique perspective to catch on. For every time-tested IP created with this path, there are dozens that fail to make a mark.

Partner with an Art Studio

Working with an established art studio has many clear benefits like production speed, scale, creative diversity, and the ability to pivot art resources quickly to meet unforeseen needs. Instead of spending time hiring top talent individually, engaging an art studio will quickly plug you in to a wide network of top artists who are capable of producing multiple styles and lanes of art (2D, 3D, animation, trailers, etc). This one-stop shop solution allows your team to iterate quickly, navigate uncertain future demand, and scale art production faster than any other path without the risk of management overhead or idle bandwidth.

The drawbacks to this path are paying a premium for the expertise of a pre-assembled and capable team which may be pricier up-front than other options. Many studios will also be unfamiliar with or ideologically against web3 projects so finding a web3 native studio can be difficult.

If you do choose to work with an art studio, Pantera has an exclusive portfolio perk with Concept Art House, the industry’s premier Web3 art studio, to provide your startup with the best art in Web3. There is more information on Concept Art House below, and if you are interested in accessing any of the portfolio perks please email their CBO at Patrick@conceptarthouse.com with “Pantera Portfolio Company” in the subject title and he will get you started.

In addition to preferred pricing, we offer the following to our VC partners:

• Office hours for companies across the portfolio. Our founders can be available for open office hours and “firesides” to non-clients.
• Preferred access to Airfoil team availability. When we are running low on available designers at Airfoil, our partners come first and we’ll work to make sure we don’t need to turn away a referral.
• IRL work sessions in any of our hubs. When founders are present in our Studio hubs (Toronto, SF, Seoul, Singapore, Amsterdam), they’re welcome to cowork with our team and participate in IRL sessions with our team, which normally requires the Climb plan.
• Fast and simple onboarding with limited lead time. Subject to availability, we can dive into a project within 1 week of an intro, with a simple customized onboarding link.